Single touch
Call once, or send one message. One well-timed contact when that is all the work needs.
Proactive engagement
Get in touch with your population when you need to.
Make one call, send one message, or launch a multi-channel follow-up sequence. Gravity Rail keeps the conversation moving until the job is done or your team needs to step in.
Match the cadence to the work
One call when that's enough. Nine touches when it isn't.
Choose the cadence that fits the work. Reach out once, schedule a few reminders, or keep following up across voice, SMS, email, and web until there is a clear outcome.
Short follow-up
A few coordinated touches: SMS, then a call, then an email, spaced the way you choose.
Persistent sequence
Up to nine coordinated touchpoints across voice, SMS, email, and web until there is a clear outcome.
Response-driven
Follow up until something happens.
Every response can change what happens next. Continue, switch channels, stop, complete an action, or bring in a person based on what the member actually does.
No response? Continue.Response? Adapt.Outcome reached? Stop.
Reach outFirst touch
They respondReply, action, or silence
DecideContinue, switch, stop, escalate
ReachRecorded outcome
What the member does drives it
Follow up until there is an outcome, then stop.
Replied? Continue the conversation. Completed the action? The sequence stops. Needs help? The work reaches your team with the full history attached. No response? Move to the next approved touch.
You never send another message into the void, and no one keeps chasing a member who is already done.
1Call · Day 1No answerContinue → SMS
2SMS · Day 1Replied "yes"Switch → link
3Web · Day 2Booked the visitOutcome reached
Sequence stops automatically when the outcome is reached
The numbers
Persistence changes the outcome.
2.7×
more connections68% multi-channel follow-up vs ~25% single call
30%
more schedulingLift in first-appointment scheduling when referral outreach starts the same day
Measured across two customer pilot programs covering roughly 3,000 patients.
Common ways to use it
Same motion, different populations. Start with one, then expand.
Enrollment
Reach eligible people and follow through to the next step.
Activation
Move someone from enrolled to a first completed action.
Regular check-ins
Keep a trusted channel for recurring reminders and questions.
RPM engagement
Follow up on readings and adherence without a manual call each time.
Appointment prep & follow-up
Reach patients before and after visits to confirm and continue next steps.
Set it in motion. Gravity Rail keeps it moving until there is an outcome.
Who do you need to reach?
Bring us the population and the outcome. We'll show you how to reach them once, follow up persistently, or anything in between.